Sansiri Dominates the Super Luxury Market

Closing sales on two flagship projects: '98 Wireless' and 'Sansiri Phatthanakan'

A true leader in creating high-end market tastes, winning the hearts of HNWI

Confidently pushing for transfer targets of 39 billion baht.

 

o   Announcing success as the number one developer of flagship projects in the Thai real estate market, understanding the true lifestyle and living preferences that meet the real demand of the super luxury segment, while preparing to develop a new project on Sarasin Road.

 

o   Maintaining a leadership position that captures the hearts of customers across all segments by applying the concept of Attention to Details in every project segment to deliver the best living spaces that meet customer needs.

 

o  Identifying success factors from four key strategies: brand confidence, over 36 years of expertise, project development with a deep understanding of every detail (Attention to Details), and the integration of the Sansiri Luxury Collection, a collection of world-class and rare residential masterpieces, with three philosophies: Refined Taste, Uncompromising Quality, and Curated Service, totaling project values of over 22 billion baht.

 

o   A testament to the brand's strength and its reach to customers at every price level, reflecting a brand that customers trust, confident in being the “number one brand for those wanting a home,” aiming to achieve total company transfers of 39 billion baht.

 

Apichart Jutrakul, Chairman of Sansiri Public Company Limited, stated that “Even in challenging times, Sansiri has made history again in the Thai real estate market by closing sales on two super luxury flagship projects simultaneously: '98 Wireless' and 'Sansiri Phatthanakan', with a total value of over 12 billion baht, reflecting success from four factors that differentiate us from typical super luxury project developments, including brand confidence in Sansiri among real demand from High Net Worth Individuals (HNWI), over 36 years of expertise in developing projects across all segments, vision through understanding and attention to every detail, and the meticulous selection of quality materials both inside and outside that meet the tastes of ultra-luxury living, through timeless world-class design and exclusive services.

 

    Portfolio Integration Strategy Sansiri Luxury Collection is a collection of luxury and super luxury flagship residential masterpieces that are rare to own and create timeless value, with a total project value of over 22 billion baht, aiming to elevate to a leading luxury real estate brand in international markets (Global Luxury Brand) and reinforce its market leadership in Thailand, with brand quality comparable to leading global cities in every aspect, through the development of projects based on three philosophies: Refined Taste for superior design filled with taste, Uncompromising Quality for meticulous selection of quality materials, furniture, decorations, and artworks from around the world, and Curated Service providing services through experiences that exceed exclusivity, all of which are key proofs that have earned Sansiri recognition and trust from customers across all segments, both Thai and international, continuously closing sales on projects both horizontal and vertical, with the highest sales in the first half of the year at 22 billion baht, or 63% of the latest sales target of 35 billion baht.”

 

    In the first half of the past year, Sansiri closed sales on six luxury residential projects, with a total project value of 23.2 billion baht, including three projects under the Sansiri Luxury Collection: 98 Wireless, a super luxury flagship condominium, Sansiri Phatthanakan, a super luxury single house flagship, The Monument Thonglor, a luxury condominium in the heart of Thonglor, and luxury horizontal projects including Tiger Lane, a luxury home office in a prime location with rare feng shui, located in the heart of the Yaowarat area, along with Narasiri Bangna and Narasiri Phutthamonthon Sai 1.

 

    A survey from Plus Property on the overall super luxury and luxury real estate market in Bangkok during the second half of 2019 found that the condominium segment had an average return on investment (ROI) of 7-10%, especially in the CBD area such as Wireless Road, with an average absorption rate of 0.4-6.0 units per project per month (2017-2019). The high absorption rate in 2017 was due to the launch of the '98 Wireless' project, while the high-end single house market showed interesting growth, with an average absorption rate of 0.14-1.08 units per project per month (2016-2019). The high absorption rate of 1.08 units per project per month was a result of the launch of the 'Sansiri Phatthanakan' project in the first half of 2018, while in 2019, supply from the development of projects in this luxury segment increased by approximately 43% from the previous year, with demand responding at a high rate of 58% in 2019.

 

    “Successfully developing flagship projects is a challenge. Every beauty and meticulous craftsmanship experienced comes from a clever thought process, including location, exclusivity, rarity of design, and the surrounding environment of the project, creating pride for the owners and increasing value passed down to future generations. We will not stop creating a new phenomenon of super luxury living in Thailand with ongoing project development on Sarasin Road, the ultimate location in the heart of Bangkok.”

 

    The '98 Wireless' Project  is the third super luxury flagship condominium project of Sansiri, with a project value of 8.7 billion baht, with only 77 owners holding freehold rights on the last piece of land on Wireless Road. It took over 7 years to develop under the philosophy of “The Best Comes as Standard,” combining beautiful designs and world-class craftsmanship, from the classic Beaux-Arts style, collaborating with renowned New York interior designer Anne Carson Interiors to decorate all common areas of the project in a classic contemporary style, along with services that perfectly meet the super luxury lifestyle, such as Quintessentially, a global lifestyle assistant, and a dedicated project limousine service featuring a specially manufactured 'Bentley'. Currently, '98 Wireless' is the talk of the town among various leading media in Thailand and globally, being the condominium with the highest average price per square meter in Thailand at 600,000 baht, with the highest selling price nearly 900,000 baht per square meter, and a capital gain of up to 40% from the initial price, making it the best residential project in Southeast Asia, excelling in world-class design, classic architecture, the selection of the best materials and decorations from around the world, along with exclusive services in various forms to truly meet the super luxury lifestyle.

    Another success in the super luxury single house market is the recent sale of “Sansiri Phatthanakan”, the fourth super luxury single house flagship project of Sansiri, located on a beautiful plot in Phatthanakan, with a project value of over 3 billion baht, exclusive to only 36 units, featuring design inspiration in the 'Regency' style, reflecting the highest quality materials from world-class brands that resonate with a deep understanding of superior living, combined with intelligent interior design that offers many special functions rarely found in super luxury single houses, along with quality materials and services from Quintessentially and Plus Concierge, reflecting taste in every dimension of contemporary elegance, providing a perfect living experience for every generation of families, along with collaboration with renowned British designer Mary Fox Linton, who has made a name for herself in the interior design industry for over 60 years, enhancing the living experience of the single house project by decorating the last special unit before officially closing the project, conveying inspiration in the style of British legacy.

 

    Sansiri is committed to continuing its leadership in winning the hearts of customers across all segments without pause, adhering to the philosophy of Attention to Details to further develop in every project level and segment, delivering the best living spaces that meet customer needs and accessibility, while moving towards the transfer target of 39 billion baht,” Apichart concluded.

 

Watch the video of Sansiri executives discussing the '98 Wireless' project at:

 https://www.youtube.com/watch?v=xl8LESTXqak

 

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